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We Mean It When We Say - Google Adwords Certification

• 

  Ashish Madan Kumbhakarna

  Google AdWords Certified

• 

  Akshay Gurjar

  Google AdWords Certified

• 

  Tejas Tank

  Google AdWords Certified

• 

  Swati Singh

  Google AdWords Certified

• 

  Robert Kannanaikal

  Google AdWords Certified

• 

  Riya Mehta

  Google AdWords Certified

• 

  Marmik Gupta

  Google AdWords Certified

• 

  Grreshma Karkera

  Google AdWords Certified

• 

  Ashish Verma

  Google AdWords Certified

• 

  Abhinav Sharma

  Google AdWords Certified

• 

  Bharti Pawar

  Google AdWords Certified

• 

  Ajinkya Bhavsar

  Google AdWords Certified

• 

  Manoj Rathod

  Google AdWords Certified

• 

  Mukesh Tripathi

  Google AdWords Certified

• 

  Neeraj Diwan

  Google AdWords Certified

• 

  Nitish Agnihotri

  Google AdWords Certified

• 

  Piyusha Joshi

  Google AdWords Certified

• MORE

Digital Marketing Course In Mumbai

LIPSINDIA is a premium Digital Marketing Training destination in Mumbai providing most exhaustive digital marketing course curriculum with 5000+trained digital marketers and Success stories. Our course structure offers hands-on practical learning on all the channels of digital marketing likeSearch Engine Optimisation, Social Media Marketing, Google Adwords - PPC, Display Marketing, E-mail Marketing, Ad-server, Affiliate Marketing, Mobile Marketing, Analytics and other tools. You get to learn all of it from industry experts.

We offer Digital marketing course in Mumbai through CLASSROOM training And ONLINE LIVE Training program with weekday and weekend training options. Digital Marketing Course Online training - LIVE Sessions @ 17500

Our Advanced Digital marketing course curriculum gives you right mix of practical knowledge and You can work for any digital marketing agencies, internet marketing teams of business setups, start your own website and run business, work as a freelancer or be a part of the web marketing outsourcing industry. LIPSINDIA recruitment team would be responsible for ensuring that everyone who undergoes our training program gets sufficient job interview opportunities.

For all those who have attended any digital marketing course from any other Digital Marketing Institute in Mumbai and have been unsatisfied with it, you can enroll with our program at 50% of the course fees or get a discount equivalent to your course fees (which ever is lesser). You will need to carry your fees receipt to avail this offer, Kindly contact LIPS Team to know all details you need to provide to claim this offer.

The Most Exhaustive Digital Marketing Course Curriculum In Mumbai- Compare it Yourself

Web Introduction

• Digital Marketing Overview
• Understanding website structure- Domain, Sub Domains, Servers, Hosting, CMS, WordPress website creation, Web Pages Creation
• Learnng basic html tags, Anchor, Images, Urls, Listing, Div, class

Google Adwords

• Account creation, Billing methods and understanding the adwords structure
• Understanding payment modes- PPC, CPM, CPA, CPL, and understanding marketing funnel
• Campaign structuring ,Keyword research and identification,Landing page optimisation ,Ad format and ad copies adwords policies: Text format, Display format
• Campaign Placement and targeting, Campaign Optimization: Geo-targeting , Bid Managements, time schedules ,Setting automated rule parameters
• Targeted ads on Google display network,Dynamic Ads on search network, Remarketing techniques
• Performance monitoring and Campaign tracking,impression shares, shared library and reports
• Google Adwords Certification Assistance
• Merchant center creation,Data feed creation,Merchant center adwords linking,Shopping ad creation.

SEO- On Page

• Initial Site Analysis,Competition Analysis, Keyword Research, Keyword Density,Title/Description/Keyword/Other Meta Tags Development
• Site (URL) Structure Analysis, Web Designing Basics, URL renaming/re-writing, Content Development Check,H1, H2, H3 Tags,Anchor Text
• Existing Web Content Optimization, Image Optimization, Use of robots.txt, HTML Validation, Creation of XML/HTML/Text Sitemaps.
• Understanding Cannibalisation, canonicalisation, International targeting, Multilingual targeting

SEO Off Page

• Understanding links, anchors, follow nofollow
• Google Mapping/Listing ,Press release news syndication,RSS (Really Simple Syndication) Local and regional search engine indexing
• Forum Posting & Posting Free Classifieds,Yahoo Answer Link Building,
• Article submissions, PR submissions, Guest Blogging, Commenting

Social Media

• Facebook- Facebook for business, Opengraph, Page creation, content strategy, hashtags, facebook applications, paid advertisements, Remarketing, Analytics
• Twitter- Understanding twitter for business, Page creation hashtags, discover, cards, strategies to add followers, Marketing and tools, Analytics.
• Youtube- Channel creation, video promotion, increase viewership, annotations, cards.
• Linkedin- Content strategies, paid promotion

Email-marketing

• Understanding how mail servers work
• Understanding terms- Hard Bounce, Soft Bounce, Open rate, inbox , spam
• Mail Chimp Introduction- Sending mail, use templates, landing pages, lead capturing, Mail Automation.
• Inbound marketing concepts using mail services, customer bucket creation and content customisation

Ad Servers-Display

• Understanding the online advertising ecosystem, adnetworks, publishers,ad servers, ad exchange servers
• Ad server basics and installation. We train you on Openx (Revive)
• Implementing display banner, understanding and implementing banner ad codes
• Learning setting like geotargeting, frequency capping, pixel tracking, conversions
• Identifying right publishers using tools : Alexa. Understanding how third party cookies work

Google Analytics

• Google analytics setup, understanding how google analytics
• Goal settings, creating channels, dimensions and metrics
• Understanding key metrics- pageviews, soucre, medium, bounce rate, segments, sessions
• Multi channel funnels, conversion sources, goal analysis, Understanding customer demographic and behavioural aspects.

Mobile Marketing

• Mobile app promotions, Techniques to improve downloads and usage.
• Understanding the world of missed calls
• SMS marketing Campaigns
• ASO(App store optimisation)

Social Media Analytics

• social media metrics, real time customer targeting, sentiment analysis, competitor tracking, hootsuite

Video Optimisation

• Creating youtube channel, Understanding annotations, cards, navigation within youtube channel, Increase Views, Increase search ranking
• Linking to adwords Account
• Promoting video ads on youtube, Formats,Cost ,targeting, Analytics

GTM - Google Tag Manager

• Google Tag Manager set up and Triggering Tags through GTM
• Creating and Understanding Varibles and Events 

CRO- Conversion Rate Optimisation

• Conversion rate optimisation strategy
• Conversion rate optimisation Tools.

Content Creation

• Content Creation:
• Creating Infographics, Video creation tools, Comic strip creation, image creation. access to paid platforms

Affiliate Marketing

• Affiliate Marketing
• Understand affiliate network, Selling through affiliate channel, Revenue generation affiliate marketing.

Wordpress CMS

•  Type of websites, hosting, domain,nameserver exchange  
• Cpanel, wp installation, theme,  Elementor (Page builder plugin), page & post creation, template creation & use, menu structure, widget – sidebar, plugins, contact form, woo commerce, whatsapp chat, live chat,

Eligibility

• Digital Marketing Course would be beneficial for – Fresher Graduates / Fresher Post Graduates / Final year marketing postgraduates who have not yet found a campus job.
• Stuck in door to door sales job / Working professional / Entrepreneurs / business owners – intending to ride the growing job opportunities / business opportunities in internet marketing , digital marketing and social media. A must gain skill for Entrepreneurs, as it gives them enough understanding on their spend.

Duration

What You Get On Your Plate To Learn

Server Space

Unlimited Server Space For Wordpress Website Creation and Learning, Free Access to paid Website creation tools.

Paid Campaigns

Adwords spend and Facebook spend for for every group of three. Access to live Google Adwords data set.

Live-Paid Platforms Access

Live Google Analytics Data, Live search console data, Paid Mailchimp account access, Paid Infographics, Video, comic strip maker access, Opens Adserver

Free Trial Platforms

SEMrush, Kwfinder, Hootsuite, Trackur, Spyfu, Puschcrew (web push notification lifetime free for one login), App Annie

Highlights

Concurrent Batches Every Month

Students Per Month

How The Digital Marketing Course at LIPSINDIA is different than other Digital marketing Courses In Mumbai

• Our Trainers support for any problems faced in real time stays with you always even after the completion of the course.
• Once A Student Always a student. Our past Digital Marketing Students can attend any session at any of our branches ,with a prior information and availability of the seats. Ensuring they are in sync with whats new. They do not have to pay the fees again
• Every digital marketing batch gets to create a real time live campaign on Google Adwords. No Other institute offers such kind of spend. This ensures our students have confidence in creating live adwords campaigns.
• Unlike other institute where trainers have just worked as agencies and have no clue on revenue side , At LIPSINDIA our digital marketing trainers having worked for real business have sufficient exposure to revenue side and hence carry the most unique exposure of what the industry expects.
• The most exhaustive digital marketing content , with an exposure to real implementation and learning. All our students have an acces to real google analytics data, real adwords, webmaster tool data so that they get to know the real data. There isn't any institute which shares any such information to its student
• Our students have access to paid email platforms to learn email automation. While sending emailer through bulk mailing platforms is no great shakes, however email automation , driving sales through inbound marketing is the need of hour.
• LIPSINDIA Facebook, Instagram and Twitter Ad campaigns are managed by students in the live classroom.

Digital Marketing Course In Mumbai Testimonials

If you're looking for a place to learn Digital Marketing to be industry ready, this is the place. We learn things by doing them and LIPS India follows it to the T. I did my Digital Marketing Course from their Borivali branch. The learning process with LIPS India was indeed wonderful. They provide practical training along with the theory. I received plenty of exposure of the practical application from the live campaigns and projects. The mentors are very helpful and supportive and they ensure that their students are updated about recent changes in the digital world. The environment is cheerful. (Source LIPS Pune Google Business Page)

- Hetal Chauhan, Mumbai

One of the best institute to learn digital marketing in Mumbai. every student gets personal attention from faculty. along with theory knowledge it gives importance to live campaigns and assignments which definitely helps to understand practically. (Source: LIPSINDIA Google Business Page)

- Dhanashree tiwrekar, Mumbai

I suggest this Digital Marketing Institute for those who are new to this Digital Marketing field & want to pursue career in Digital Marketing. Mentors are very good and effective with their practical knowledge. They give more practical knowledge than theory which gives more confidence. Thank You LIPS INDIA... (Source: LIPSINDIA Google Business Page)

- Vikram Chauhan, Mumbai

Really enjoyed learning Digital Marketing at lips india , the live campaigns were one of the best parts , because practical knowledge is much more important than the theoretical and the faculties are also very professional. So overall it was a very good experience and will recommend to join Lips India (Source: LIPSINDIA Google Business Page)

- Pranav Chandak, Mumbai

I have attended the weekday batch at andheri from 4-6with swapnil Sir and viren sir and they have done an amazing job at teaching us digital marketing.practical sessions are great with the theoretical knowledge.For anyone who wants to learn digital marketing they must attend their sesssions. (Source: LIPSINDIA Google Business Page)

- Sonam Nebhani, Mumbai

Viren Sir, has turned a sales guy in to digital marketer. with his knowledge and experience which he shared in last three months. Glad to be part of lipsindia mumbai

- Ravi Motwani, Mumbai

It is great experience of learning with L.I.P.S. Viren sir gives a real time example it help to understand.(Source: Trustpilot)

- Pravin Terse, Mumbai

LIPSINDIA Mumbai Digital Marketing Course Success Stories

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