advance online digital marketing course in kolkata
Digital Marketing is the umbrella that covers any digital technology services whereby the "Brand Image" & "Brand Recognition" of a product / service is created on Internet.
Almost everyone has their Facebook and twitter account. When you use these social medias to create a niche for a company product and service on a professional platform that amounts to digital marketing! Sounds interesting? Do you wish to make a career in what you love? An interesting strategy, our digital marketing course in Kolkata aims to do this and much more!
Karmick Institute's digital marketing training in Kolkata offers:
- You learn the techniques to source high-quality traffic to a website that ultimately converts into actual customers,
- understand the work process of major search engines like, Google, Yahoo, Bing, etc., and prepare strategies in accordance,
- learn how to plan and follow a successful SEO strategy that would be helpful for a website to gain the desired attention,
- identify relevant keywords and using the same through appropriate web content opportunities, as required to promote any website,
- Understand what makes the competitors' sites tick and how to get ahead of them.
Module – I Introduction to Digital Marketing (Timeframe: 1/2 week)
- What is Digital Marketing?
- Basics of Digital Marketing – Overview & Scope
- Platforms for Digital Marketing
Module – II Digital Marketing Avenues (Timeframe: 1/2 week)
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM/Google PPC)
- Social Media Marketing (SMM)
- Content Marketing
- Email Marketing
- Web Analytics & Visitors Tracking
- YouTube and Video Marketing
- Affiliate Marketing
Module – III Search Engine Optimization (Timeframe: 2 weeks)
- What is Search Engine Optimization?
- Understanding the basics (Keyword, key phase, search engine rank, link building etc.)
- On-Page Optimization
- Off-Page Optimization
- Competitors Analysis
- SEO Audit
Module – IV Search Engine Marketing (SEM/Google PPC) (Timeframe: 2 weeks)
- What is Search Engine Marketing?
- What is Pay Per Click (PPC)?
- Types of Online Advertising : Search, Display, Shopping, Video and Retargeting
- Keyword Research
- Search Campaign - Creation and Optimization
- Monitoring a campaign - Quality Score for keywords & CTR for keywords, Ad copies
- Display Campaign Creation in AdWords
Module – V Social Media Marketing (Timeframe: 2 weeks)
- What is Social Media Marketing?
- Key platforms for Social Media Marketing
- Profile Optimization on Social Networks (gain visibility)
- Company/ Brand/ Enterprise Profile Management on Social Media
- Facebook Marketing
- Advertising On Facebook - Creating And Running An Ad
- Twitter Marketing
- LinkedIn Marketing
- LinkedIn B 2 B Lead Gen Process
- LinkedIn Ad Campaign Setup & Management
Module – VI Content Marketing (Timeframe: 1/2 week)
- What is Content Marketing?
- Elements of creating engaging content
- Content networking & distribution
- Content optimization
Module – VII Email Marketing (Timeframe: 1/2 week)
- What is Email Marketing?
- How to create effective Email Content?
- How to create an email list?
- Using Mailchimp
Module – VIII Web Analytics & Visitors Tracking (Timeframe: 1 week)
- Introduction to web analytics
- How Google Analytics (GA) work
- Setting up Google analytics
- Acquisition, Behavior and Conversion measurement
- Visitors Analysis
- Conversion tracking
Module – IX YouTube and Video Marketing (Timeframe: 1 week)
- Introduction to Video Marketing
- YouTube Channel Creation and Growth
- Video Campaign Creation in AdWords
- YouTube video analytics
Module – X Affiliate Marketing (Timeframe: 1 week)
- What is Affiliate Marketing and how does it work?
- Best Practices in setting up an Affiliate Program
- Choosing Right Products: Clickbank, CJ
- How to optimize your blog and website for affiliate marketing
Exam Assistance
Doubt Clearing Classes*
Module – XI Live Projects (Timeframe: 1 week)
Exam followed by Certification
On successful completion of the modules mentioned as above, the students will be assigned a Digital Marketing project. Students will implement their newly gained knowledge under the guidance of a senior professional of Karmick Solutions Pvt. Ltd. Digital Marketing Team.
On successful completion of the project, selected students (based on their performance) will get a 1 week on-job experience where they will be able to work alongside the Digital Marketing team in Karmick Solutions Pvt. Ltd.
Certification :
On completion of the full course, and successful execution of the project work, a training & project completion certificate will be provided to the students by Karmick Solutions Pvt Ltd.
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Advanced Digital Marketing Course FAQs
You have to be 12th pass.
Please fill up the form and we will get back to you in next 12 hours!
This is an excellent place to learn the nuances of Digital Marketing. With young, energetic, and yet most knowledgeable instructors ignites the minds that are eager to learn. This can be an wonderful opportunity for freshers to go for the most promising career of future.
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